Power Of One - Charity Web Design
Dynamic WordPress Solutions for Increased Engagement and Donations
Client Background
Power of One is a well-known UK non-profit organisation dedicated to fostering social change and positively impacting communities. They focus on a variety of causes, including education, healthcare, and environmental sustainability. Power of One strives to empower individuals and communities through their initiatives and campaigns to create enduring positive changes.
Problem They Faced
Before our involvement, Power of One’s website lacked the support to showcase its latest news, stories, and ongoing campaigns effectively. Additionally, the site was not mobile-responsive, making it difficult for visitors to access information on different devices. The absence of interactive elements like a price tracker for campaigns and a streamlined charity donation process limited their ability to engage and grow their supporter base.
Solution We Provided
We developed a dynamic WordPress website for Power of One, providing a comprehensive platform for them to share their mission, stories, and campaigns. The new design is fully responsive, ensuring an optimal experience for users on all devices. Our focus was on creating a clean and intuitive layout to enhance user engagement and facilitate easy navigation.
Features We Added
To improve functionality and user experience, we integrated several key features into Power of One’s new website, including:
- Dynamic News and Stories Pages: Regular updates on the latest news, success stories, and impactful projects to keep supporters informed and engaged.
- Campaign Pages with Price Tracker: Interactive pages with price tracking features to show progress and encourage donations.
- Charity Donation Features: Streamlined and secure donation processes to facilitate contributions from supporters.
- SEO Optimisation Plugins: Tools to improve search engine rankings and drive organic traffic to the site.
Implementation
Our process began by thoroughly understanding Power of One’s goals and the key information they wanted to convey. We then designed a modern, user-friendly layout that aligns with their mission and branding. Utilising WordPress, we built the site with a focus on speed, security, and SEO optimisation.
We added dynamic pages for news and stories to keep the content fresh and engaging. The campaign pages were enhanced with price tracker features to show real-time progress and encourage donations. We also integrated secure and user-friendly donation features to streamline the contribution process. Throughout the development, we followed SEO best practices to ensure the site was search engine friendly from the start. Rigorous testing was conducted to ensure all features functioned perfectly before the launch.
What Power Of One Thinks
Matt - LeadKinetics/Power of one
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