Based in Southampton
Working worldwide
Based in Southampton
Working worldwide
Most businesses don’t come to us because the business itself is struggling. Usually, it’s the opposite.
The work has improved, the clients have got better and the business has become more established. But the brand still looks like something put together when everything was smaller: a logo that nearly works, colours chosen years ago, different fonts depending on where you look and messaging that could belong to anyone.
There is nothing fundamentally wrong with it. It just isn’t showing people how good the business has become
That’s what we fix. We turn what already makes your business worth choosing into a clear brand identity: positioning, messaging, logo, colour, typography and guidelines that all point in the same direction.
A good brand identity makes it easier for the right people to understand you, remember you and trust you. That starts before we design anything.
The logo matters. So do the colours and typography. But those decisions work much better when we know what the business stands for, who it needs to appeal to and what should make someone choose it over the alternatives.
Every full brand identity project includes clear guidelines covering the logo, colours, typography and visual direction, so the brand stays consistent once other people start using it.
Where the project calls for it, we also define how the business should sound: the language, tone and messaging principles behind the brand. This can include an AI brand voice prompt for tools such as ChatGPT and Claude.
Photography, print production, ongoing social media and other marketing work aren’t automatically included in a brand identity project. If you need them, they can be scoped separately before we start.
Brand identity projects start from £1,000, with a fixed price agreed once the scope is clear. You know what the project will cost before we start.
For businesses that need the whole thing to work together. This typically includes positioning, visual direction, logo design, colour, typography and brand guidelines.
For businesses that need a professional logo without a complete identity project. If the wider positioning and visual system also need work, a full brand identity will usually make more sense.
Brand guidelines are included in full identity projects rather than sold as a separate extra, so you have a clear system to work from once the project is complete.
Existing businesses rarely start from nothing. We work out what is worth keeping, what needs improving and whether you need a refresh or a more substantial rebrand.
Rebranding doesn’t automatically mean starting again.
Sometimes the underlying brand is sound and the execution has simply become dated or inconsistent. That’s a brand refresh.
Other businesses have moved far enough that the existing identity is holding them back. That’s when a fuller rebrand makes sense.
We make that call based on the business rather than arriving determined to replace everything. The goal isn’t to make the brand different. It’s to make it right.
We make that call based on the business rather than arriving determined to replace everything. The goal isn’t to make the brand different. It’s to make it right.
A branding project turns what you already know about your business into a clear system other people can understand and recognise.
We define what the brand needs to communicate and where it should sit in the market.
We establish the visual territory through typography, colour, imagery, references and the overall feeling the identity needs to create.
Logo, colour, typography and supporting visual elements are developed together as one system.
We review the identity together and refine the details until everything feels coherent. You work directly with me throughout.
Once the identity is agreed, everything is organised and documented so you can use it consistently going forward.
A new identity is most valuable when it survives contact with the rest of the business. That’s one of the reasons Future Faced covers brand, websites and visibility under one studio.
The positioning developed during the branding work can inform the website. The visual system can be built into it properly rather than approximated afterwards. The language customers search for can influence how offers and services are structured from the beginning.
You don’t have to buy all three. But when the business needs all three, they should feel like parts of the same company rather than three separate projects stitched together.
The best way to judge a brand is to see what it became.
Branding, web design & strategy
A complete identity and digital presence built around an accessibility-focused business.
Branding & web design
A new identity carried through into a website designed around the business behind it.
Future Faced is built for founder-led businesses. You know the business better than anyone. My job is to turn that knowledge into something clearer, more coherent and easier for other people to trust.
You work directly with me from first call to final handover. Nothing is passed to juniors.
Brand, website and visibility sit together here, so branding decisions are made with an understanding of where the identity actually needs to live.
Brand identity starts from £1,000. Once I understand what you need, the scope and fixed price are agreed before we start.
Future Faced has worked with founder-led businesses since 2021. The process is designed around smaller businesses where decisions are quicker and the founder’s knowledge plays a central role.
Future Faced is a brand and web design studio in Southampton working with businesses across Hampshire and further afield. That includes Southampton, Winchester, Eastleigh, Fareham, Portsmouth and the surrounding areas.
For Hampshire clients, meetings can happen face-to-face when that is useful. Everything else can be handled remotely.
Being local isn’t the reason to choose a brand agency in Hampshire. The work still has to be good. The work still has to be good. But when you want to sit down with the person actually doing that work, being able to do it without travelling to London helps.
Future Faced is based at Farlyn House, Gaters Mill, Southampton SO18 3HW.
Sometimes the business brand isn’t the only identity that matters.
For founder-led businesses, the person behind the company can be one of its strongest sources of trust. Personal branding is handled separately from business brand identity, with ongoing LinkedIn management available from £750 per month.
The questions we get asked most about branding.
A branding agency helps define how a business is positioned, presented and recognised. Whether you call it a branding agency, a brand agency or a design studio, the work is the same: getting clear on what the business stands for before deciding how it looks. That can include positioning, messaging, logo design, colour, typography, visual identity and brand guidelines.
At Future Faced, full brand identity projects start with the business and positioning before moving into the visual work.
Future Faced brand identity projects start from £1,000, while standalone logo design starts from £250.
The final cost depends on the scope. Once that is clear, you’ll receive a fixed price before the project starts.
Rebranding can be risky if you remove recognisable parts of a business without a good reason.
If the existing brand has useful recognition or elements worth keeping, we retain them. Sometimes a refresh is enough. A full rebrand makes more sense when the business, audience or positioning has changed significantly.
Brand guidelines document how your identity should look and be used consistently.
For Future Faced brand identity projects, that includes the agreed logo system, colours, typography and visual direction, alongside the relevant rules needed to reproduce the brand accurately.
Most Future Faced branding projects take around one to two weeks from kick-off to delivery.
The exact timeline depends on the scope of the project and how quickly feedback is returned.
The businesses that look established, credible and worth choosing rarely got there by accident. Someone made deliberate decisions about how they wanted to be perceived and then made sure those decisions showed up consistently.
If your business has become better than the brand representing it, we should fix the gap.
The problem is rarely the business. It's that the brand isn't showing how good it actually is. That's exactly what we fix.
The businesses that look established and worth choosing rarely got there by accident. Someone made considered decisions about how they wanted to be perceived.
A brand is the first impression you make before anyone has spoken to you. That impression is either working for you or it isn't.
Most businesses we work with have a brand of sorts. A logo from years ago, colours they've stuck with, a font that felt right at the time. It's not nothing. It's just not doing the job.
