You can now claim your business in ChatGPT through Business Hub, a free tool OpenAI launched in beta on 10 November 2026. It works much like a Google Business Profile: you verify that you represent the business, keep its details up to date, and see how often ChatGPT mentions you and sends people to your website.
I set up the Future Faced profile the morning after launch. This guide covers the steps, the fields that caught me out, and what UK businesses can and can’t do with it yet.
What does claiming your business in ChatGPT do?
Claiming your business gives you control over the information ChatGPT holds about you and shows you how people find you there. Once your claim is approved, you can:
- Update your business details, so ChatGPT has your own description, website and contact information rather than whatever it pieced together from the web
- Add products or services, including a product feed with prices and availability if you sell online
- See your numbers for the last 28 days: how often ChatGPT mentioned you, how many people clicked through to your website, and the topics that come up in answers about you
OpenAI says ChatGPT may still use other sources when it answers questions about your business. Your profile is one input, not the whole picture.
Can UK businesses claim their business in ChatGPT?
Yes, most UK businesses can claim a profile, because Business Hub is open to eligible businesses wherever ChatGPT is available. There are two limits at launch:
- Local shops and restaurants can only claim an existing US listing for now
- Business Agents, the chat assistant you can attach to your profile, are limited to eligible US ecommerce and online service businesses
So a UK service business can claim and manage its profile today, but can’t publish an agent yet. OpenAI says both will expand to more countries and business types over time.
How much does it cost?
Claiming and managing your business in ChatGPT is free. OpenAI hasn’t ruled out charging later, so it’s worth claiming yours while it costs nothing.
How to claim your business in ChatGPT, step by step
Allow about twenty minutes, plus a wait while OpenAI reviews your claim. Have your details ready before you start, because most of the time goes on finding them.
1. Gather your details first
You’ll need:
- Your business name exactly as it appears on your Google Business Profile
- Your legal name and Companies House number, if you’re a limited company
- Your VAT number, if you’re VAT registered
- Your website address
- A business phone number or an email address on your own domain, for verification
- A short description of the business, under 300 characters (more on this below)
2. Go to Business Hub
Log in to ChatGPT with the account you use for work, then go to chatgpt.com/business-hub.
3. Find your business
Search for your business by name. If it’s listed, select it. If it isn’t, type it in and add it.
4. Choose the admin account
Select Get started. You’ll be asked to log in again with the ChatGPT account that should manage the profile. Use an account you’ll still have in a year’s time, not a personal login you might close.
5. Fill in your business details
This is where most of the time goes. A few fields worth knowing about:
- Description. The field stops at 300 characters, and it cuts off mid-word without warning. Write it to fit before you paste it in
- Sole proprietor or entity. A limited company is an entity. Choose sole proprietor only if you trade under your own name with no company behind it
- VAT number. If you’re VAT registered, enter it. If you aren’t, don’t put your Companies House number or anything else in the field, because it won’t validate. Look for the option to continue without one
6. Verify the business
OpenAI verifies a claim through a business phone number, an email address, your website domain, or a Shopify account, depending on the business. Pick whichever you can access right now.
7. Wait for approval
OpenAI reviews each claim and emails you with a decision or a request for more information. You don’t need to do anything in the meantime.
8. Verify your identity
Once the claim is approved, the person managing the profile has to pass an identity check through Persona before they can publish changes or view analytics. When it’s approved, a blue tick appears on your profile.
How to write a 300-character business description
Write one plain paragraph that says what you do, where, and for whom, in under 300 characters. Lead with your business name and service in the first sentence, because that’s the line most likely to be quoted back to someone.
Here’s the one I wrote for Future Faced, at 288 characters:
Future Faced is a brand and web design studio in Southampton, run by Daniel Jay Lyle. I build the whole thing so it works together: brand, website, and the SEO and AI search visibility that gets it found. You work directly with me, start to finish. Clients across Hampshire and worldwide.
Two things make this easier. Keep the wording the same as your Google Business Profile description, trimmed down, so every listing describes the same business. And write it for a customer, not a search engine: ChatGPT reads keywords stuffed into a description the same way a person does.
Does claiming your business help you get recommended by ChatGPT?
Not on its own. OpenAI says ChatGPT keeps making independent recommendations, and claiming a profile doesn’t guarantee better placement or more enquiries. What it does is make sure the details ChatGPT uses are correct and give you numbers you couldn’t see before.
Whether ChatGPT recommends you still comes down to the same signals as local search: a complete Google Business Profile, a steady flow of reviews, details that match everywhere you’re listed, and a website that says plainly what you do and where. The local SEO checklist covers all of them, and AI SEO covers the rest of the work.
What can you see in Business Hub?
Business Hub shows your activity over the last 28 days:
- Mentions: how often ChatGPT included your business in an answer
- Clicks: how many people followed a link to your website
- Discovery topics: the themes that come up in answers that mention or cite you
The numbers only appear once you pass a minimum threshold, so a blank chart on a small business is normal at first. You won’t see the conversations themselves. OpenAI doesn’t share what people asked.
It’s the first time a small business has been able to see this at all. Until now, the only way to know whether ChatGPT mentioned you was to ask it yourself and hope the answer was typical.
Should you claim your business yourself?
Yes, if you have twenty minutes and access to your business phone or email, you can do this yourself with the steps above. The one part nobody else can do for you is the identity check, because it has to be the person managing the profile.
If you’d rather not, I set it up for the businesses whose websites I look after: I prepare the description and details so they match your other listings, and you do the five-minute verification at the end. Website care and hosting clients can just reply to my email.
